The funny part, considering how everyone complains about not really getting to "own" their device, is bringing up AT&T as a good guy. The company who literally would not let anyone own a telephone.
Apple wants to control your devices. How you use them after your purchase. The network you use to obtain content. And even the content you download: you don't own it, they license it to you. There have never been any legtimate reasons for all this and there never will be.