Thanks, just learned about this in the states:
https://www.federalreserve.gov/paymentsystems/fednow_about.h...
https://www.federalreserve.gov/paymentsystems/fednow_about.h...
Besides the branding (which tbh it's a big deal), also made guidelines requirements on how the banks needed to implement. Exactly so they couldn't hide or made it worse to use.