Totally. You could 100% use a Google Sheet for the raw numbers, and I know people who do.

For me, the motivation was purely selfish at first: I wanted to see the analytics without doing the work. I didn't want to have to mess with pivot tables or figure out a map API just to answer a personal question.

So this tool basically does all that data viz work for you. It auto-generates the map, the timeline, and charts for stats like nationalities, etc. It’s designed to surface interesting patterns automatically.