A couple of years ago, Apple launched App Tracking Transparency as a way to reduce tracking across their iOS app ecosystem. People predicted that this would be devastating for companies like Meta and Snap, and it was -- briefly, for Meta. But Meta seems to have rebounded very quickly, maybe Snap not so quickly. The rumor I've heard is that Meta threw every brain they had against the problem of finding new ways to track app users, which presumably involves some similar type of fingerprinting. The revenue success strongly indicates were successful. But if this is true, nobody has much written about it.