I don't work at Uber, so I don't know what they are doing. But what some things Uber could do, just off of the top of my head:
- Take complaints more seriously
- When selecting drivers, have a more rigourous selection procedure regarding this topic
What we as society can do? Many things, but let me list some that just spring to mind:
- Stop objectifying women in ads, movies, porn, popular culture and other places
- Stop treating nudity as some kind of crazy thing (of both genders, but again, double standards here because male topless nudity is not a big deal, but female is)
- Providing more suport for women who have been stalked or harassed or raped by men (ideally, so that we can pre-emptively stop those activities, not after it's too late)
- Education: Include gender education early on in school, mixed gender sports classes, mixed bathrooms, etc.