Steve is concerned with the esthetics of the PC board
"Well, that was a difficult part to layout because of the memory bus.", Burrell responded. "If we change it, it might not work as well electrically".
"OK, I'll tell you what," said Steve. "Let's do another layout to make the board prettier, but if it doesn't work as well, we'll change it back."
So we invested another $5,000 or so to make a few boards with a new layout that routed the memory bus in a Steve-approved fashion. But sure enough, the new boards didn't work properly, as Burrell had predicted, so we switched back to the old design for the next run of prototypes.
That's interesting because (a) it's a story of how the cabinet principle didn't prevail, and (b) it's a brilliant example of how to communicate.
More cynically, these stories are also a way for Steve Jobs, who lacks technical skill but is still the boss of the technical geniouses, carves out a niche for himself where he is the undisputed leader and no oen can challenge him: his own subjective sense of aesthetic.
I expended effort to lay out the wires so they formed a neat pattern. Why spend time doing that? It made it easy to check for errors in wiring, as then the pattern would be disrupted. The end result was I almost never made a wirewrap mistake, and the work was appreciated.
I also soldered components on, and also took care to orient the resisters all the same way, and align everything neatly. I'd use needle nose pliers to bend the leads just so, too. It also made visual error checking fast and easy. Again, no errors.
https://en.wikipedia.org/wiki/Apple_III
> Jobs insisted on the idea of having no fan or air vents, in order to make the computer run quietly.
> Many Apple IIIs were thought to have failed due to their inability to properly dissipate heat.