I was introduced to the general concept when the Shaper Origin came out a while back. Here's my problem with the idea:
What's the use case?
Any xyz gantry router will run circles around this approach, by far. They will be much faster, more accurate and, more importantly, hands off. There's a lot to say for clamping the material and mashing the "go" button. The pattern shown in the video on the YT channel literally takes three seconds to cut on a gantry router. And you can swap material and push go again, very quickly (or cut as many as possible out of one piece of material.
For around $1K you can have a much more capable machine. Unless the use case is cutting/engraving on items that cannot be cut on a traditional router, I am not sure what these would be used for. Then the question becomes: How many of those projects do DIY hobbyists have?
The other question is one of accuracy and repeatability. Having done loads of CNC metal machining, CNC and manual wood routing, I can tell you that nothing beats a rigid xyz machine.
So, if someone has just one or a few odd parts that cannot be cut on an xyz router, well, maybe that's a use case. Other than that, why would anyone guild one of these rather than a gantry?