In the long run Alphabet will find a way to bar non-vetted browsers from accessing the Internet.
A number of my privacy-minded friends choose a bi-modal approach: have two phones, one for work and one for personal. They don’t get the recent model (costing half as much), hold onto the old phone for as long as they can, use one phone for “required” apps (Okta, Slack, those websites that only work on Chrome…) and the personal phone for everything else.
As annoying as it is, i think that compartmentalized devices/accounts/apps are the only way forward.
It doesn't seem that big a leap to connect the dots from device attestation > web browser integrity > identity verification > verified web access
There is actually a relatively old game series of the 2000s called Bluesky Hacker Replay that has this as the core element of its worldbuilding. Governments and corporations became tired of the internet being overrun with spam, viruses, porn and cyberterrorism and decide to create an internet 2.0, tightly controlled by corporate interests. Hackers persist on the old 1.0 internet called the SwitchNet.
And really, when you think about it.. if you composed an internet solely from the big name social media, entertainment, work, food, news and knowledge services, running atop Cloudflare who verifies everyone via government ID, how many would really complain? 99% of their internet time is already spent inside that bubble.
[0] https://ec.europa.eu/commission/presscorner/detail/en/ip_13_...
[1] https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor....
[2] https://en.wikipedia.org/wiki/Antitrust_cases_against_Google...
I guess AMP is being wound down but it was a play for shifting more of the Internet onto Google infrastructure.
1) create a dominant browser 2) create a dominant mobile OS 3) create a dominant e-mail service 4) create a dominant search engine 5) leverage each of these to make other solutions, especially open ones, difficult to use 6) make other browsers perform badly when interacting with your services 7) lock other browsers from accessing your services, effectively crippling them
There are some more minor steps, like making your main browser competitor dependent on your funding, but we can leave out the details. So we are now at... step 6?