That's what the Basic Attention Token (BAT) from the Brave team tried (is still trying?) to do: https://brave.com/brave-rewards/
The fact that they chose to tie it to and advertise it as "get paid to see ads" is a significant turn-off in my mind even if the rest of the ecosystem theoretically works in functionally the same way.
In my mind, the entire point is to get away from advertising as a revenue stream entirely. I want to pay for the things I consume. If the advertising market has decided that my page impression is worth less than pocket change, I'd far rather just give that money to the publisher directly and avoid ads being part of the equation.
The core idea behind BAT isn't bad, but the marketing is pretty terrible if you're targeting people like me.
I think it is bad because it legitimizes bad practices of the marketing industry. "How bad could grabbing as much data from the population really be? We're sharing our profits!"