Is that the web you want to save? Let it die.
Because this romantic view of the web as this "ocean of free information" has been dead for a very long time.
I wonder why someone would even be surprised that people just moves naturally to something better? Something that's not even remotely so hostile to the user?
And yes: when VC capital dries up, AI will become equally hostile.
Then people will move to the better thing and we'll have articles about "Better thing is killing AI".