> The second you want to expand to a market bigger than 50M people you have to adapt to different languages, cultures and laws
So do US companies which operate in the EU. I doubt that's the main limiting factor.
So do US companies which operate in the EU. I doubt that's the main limiting factor.
Yes, but before operating in the EU those companies benefited from the fact the US market is a 300 million people one to scale up. And that's not factoring in the number of other English speaking countries with similar legal systems and treaties with the US.