As AI tools shift how people search, the old tricks no longer work. Clickbait collapses. Content mills go silent. And in their place, there is a chance to build something better- something rooted in quality, not quantity.
What stops AI to lead users by the nose? To the benefit of owners and advertisers, with quality/quantity of manipulations individually rooted into user's psychological profile...
I admire your optimism.
Sorry, but I just don't believe it when Google, Facebook and Microsoft are the major players in AI. It'd be the foxes protecting the hen house, to say the least.