The era of the "brand" is over. Consumers have gotten wise to companies cutting corners while raising prices, burning up the goodwill earned on their past reputation for quality.

Apple had a top brand, yet most consumers are aware that now Apple Stores are overcrowded messes and the iPhone 16 doesn't offer anything meaningfully different than iPhone 13.

Netflix replaced AAA TV series licensed from other networks with in-house material, the overwhelming majority most of which is cheaply produced shovelware that doesn't make it to Season 2.