Men will buy a shirt and wear it until its seams break in 2-10 years.
Women will buy blouses or dresses with cuts/colors that only work in certain seasons to be worn for a specific occasion that won’t come to pass again soon.
Now where women have more trouble is just in the utility work wear shopping space because that clothing is utilized frequently and until it fails.
Normies just don’t know about it cus denim heads are autistic.
Normies do NOT know about selvedge/raw denim at all.
Now the quality is objectively bad and things get holes right away or are not even tailored correctly, but hey $7 billion wasn’t enough for Chip Wilson so he is going to keep sucking the brand dry.
You see similar in NYC with fast casual / quick service type places that scale from 2-3 locations into a national chain. Stuff becomes less handmade, less fresh, ingredient quality goes down, all the care&attention gets optimized away into a sad bowl of slop.