I think that for this exact reason Beyond Meat (or other alternatives) need a similar boost, in order to be financially competitive as well.
Leveling is much needed, I agree on that. But in case of agriculture, we can only get there by adjusting the field on a government level, in the shape of the support the industry receives.
Whatever the case (I'm sure there are soy patties as well), I think as long as they are not pricing it cheaper than beef, it won't gain widespread adoption. Animals are cute and all but people need an incentive that they can directly feel.