I just read Technofeudalism by Yanis Varoufakis which has an interesting perspective that "cloud capitalism" is replacing traditional capitalism and competition. A few players are assembling their own fiefdoms inside dominant web/mobile platforms.
https://www.penguinrandomhouse.com/books/751443/technofeudal...
The internet doesn't have a clear, simple, micro-payment system that would allow people to reward value, so instead we have an attention based system where the number of likes and followers grants social status and financial opportunity.