I don’t mean this to say “you have asked a bad question”, but rather to say, “you have asked so large a question that a man once went insane in trying to answer it.”
As testable example, I'm largely unable to tell the quality of beer as i never enjoyed any of it, and thus could not have developed a preconception of how a good beer is supposed to taste.
That’s a pretty standard description of some of the best ales on the planet (produced by monks in Belgium), if anyone’s curious.
I’m familiar with Belgian Ales, I used to like Chimay, and have sampled many others (though not Westvleteren yet). These days I prefer something less strong. The story about Trappist monks is intriguing, but what does it actually mean? Obviously Chimay and several other Belgian Trappist ales are enormous commercial productions that ship beer globally. They are just beer factories doing a huge volume of beer business. The narrative about monks is intended to give people the perception of quality, but it doesn’t actually demonstrate anything, it’s just a narrative.
>Zen and the Art of Motorcycle Maintenance: An Inquiry into Values is a book by Robert M. Pirsig first published in 1974.
I'm afraid you're romanticizing the relationship between Pirsig's books and his life. That someone is losing touch with reality doesn't warrant anyone to deconstruct their biography at will and reconstruct it to suit their own narrative.
If his mental breakdowns had been, say, in 1976 and 1978, that would have supported it much better. But someone working on the philosophical underpinnings of a book for over a decade before the book is published is not at all unreasonable.
For example, when my phone connects to WiFi as soon as I get home every time, correctly, for the last many years, that's very strong empirical evidence of quality.
Ten years ago your phone reliably connecting to WiFi was a "Delighter" over the course of time it turned over a "Want" into a "Must Have".
I'd say empirical evidence of quality is strongest in the "Want" phase but if something is considered a given and ubiquitously fulfilled, can it still function as a strong empirical indicator of quality?
The subjective axis of quality concerns values. What do you value the most in a mobile phone? Is it battery life? Is it photo quality? Is it durability? Is it features? Is it security? Is it screen size? Is it repairability? Is it social approval? Is it free software support? Is it less effort due to habit?
The objective axis of each of those values (and their subvalues) can be empirically measured. Some of them trivially, such as screen size or battery life. Some are harder to measure but still quite easily, such as features, photo quality, or repairabilty. Others may end up in a quagmire of subvalues, some of them subconscious, but could ultimately be measured empirically with great effort (social approval, security, habit...)
What often happens is that, when debating quality, people make the mistake of using empirical arguments about objective characteristics without realising that they are disagreeing on their ultimate subjective preferences. Subjective values can of course be debated, sometimes successfully. However, I am never going to convince an average middle-class American teenager to prefer a Fairphone over an iPhone empirically proving its repairability and support for FOSS Android alternatives, and they are never going to convince me to prefer an iPhone because it's cooler and it takes awesome photos.
Going back to the main topic of the article, I believe that ultimately the problem is that the market has over-fitted and heavily optimised for specific axes of subjective preference, due to their alignment with profitability and ease of development, together with an inefficient feedback loop, to the detriment of large numbers of consumers such as myself who value less intrinsically profitable characteristics.
In the less obvious cases quality can be something you can't really explain, but you'll recognize it. There's also the option of viewing it from the manufacturers view, and forgo the user-centric view altogether. In that case we view the quality as "How well do we make the product", according to standard and specifications. So you could have a product that's absolute trash, but it follows specs precisely and you have zero manufacturing defects.