Any efforts to veer the incentive of the market from profit towards vague things like safety or others (DEI, ESG) has been criticized and rolled so far. Can we really make the market prioritize anything other than profit?
We can't make a market do anything. But we can at least not do stupid things tasking a private enterprise which has a duty to make profits for investors to be in charge of things which lose money if done correctly. The purpose of fines is to discourage bad behavior -- if fewer people do the bad behavior then that leads to lower income. Any profit motive for collecting fines leads to the opposite of the desired outcome.