Given the overwhelming sample size of 37, I think we can all agree that this is statistically significant information which one should base big platform decisions on.
> This is a better test, because the signup screen offers both options with equal weight and we have over 70,000 organic signups.
As far as the second test goes, of course the general trend will be younger people who actually use Facebook will not mind... using Facebook.
This assumes the "random tourists in Pike's Place market" are an effectively random sample. It's possible that facebook fans are less likely to take vacations in Seattle, but Occam's razor is against it.