HP Is Launching an Ad Business with Laptop-Targeted Ads
adweek.com
adweek.com
> “It’s exciting to watch HP lead the market in creating non-invasive native ad experiences across their massive customer base. Hopefully this will be the start of a much broader industry trend for device manufacturers.”
I've already sworn a vow upon the altar of God to never buy another HP printer. Other HP hardware now goes on that list.
Advertisers eventually corrupt the ad supported media. We've seen it with broadcast radio and TV, cable TV, Internet search and many others. Now the Business Standard Operating System, Windows, the foundation of office productivity, will be corrupted.
HP are clueless and desperate.
> In the U.S., HP reaches 160 million monthly people across 19 million devices.
Are Internet cafés still a big thing in the US ? ;)
> It’s exciting to watch HP lead the market in creating non-invasive native ad experiences
Oh, really? Non-invasive?
We need a detailed, "Biden's Age Problem" volume of studies on what's going wrong at HP, because this is a terrible idea.