You might think I'm defending the multibillion company but here comes the catch: all of this is expensive so when you are doing something funky even though not illegal they just cut you out. You are a small dev or merchant and it's not worth running a whole monitoring apparatus over your activities.
Then we get into this situation where borderline cartel activity like this happens and we have a sort of shadow government enacting their own regulations. This raises some eyebrows dont you think? It will probably continue until governments realize this is happening.