What I don't think they necessarily appreciate is how expensive that would be, and consequently how few people would sign up.
I'm not even assuming that the compute cost would be higher than currently. Let's leave aside the expected multiples in compute cost - although they won't help.
Assume, for example, a privacy-first Google replacement. What does that cost? (Google revenue is a good place to start that Calc.) Even if it was say $100 a year (hint; it's not) how many users would sign up for that? Some sure, but a long long way away from a noticeable percentage.
Once we start adding zeros to that number (to cover the additional compute cost) it gets even lower.
While imperfect, things like Tor provide most of the benefit, and cost nothing. As an alternative it's an option.
I'm not saying that HE is useless. I'm saying it'll need to be paid for, and the numbers that will pay to play will be tiny.