My partner complains that the economics of scent mean your signature smell can be deleted on a whim. She fell in love with a very unlikely scent, got 10 years, it's gone. It's actually happened twice to her, and these are not marginal brands either, Cacharel and Beckham, who (probably because they are ruthless with otherwise underperforming product) prune their range.
If the containers were uniform, it could be a robot production line and small runs wouldn't be an issue given the inputs are somewhat universal.
It's paint blending for the nose.
"War paint" (2003) by Liny Woodhead about Helena Rubenstein and Elizabeth Arden is a fascinating read. It was a book before a stage production.