This is an underrated take. Free markets don't work in information war zones.

The basis of the free market ideology is that rational actors with perfect information will result in competition that produces high-value trades.

AI based information warfare between buyers and sellers is going to have a Darwinian effect on marketplaces that evolves sellers that are primarily skilled in adversarial and highly targeted pricing tactics.

This is Delta's choice, though. There are still quite a few other airlines, for the "average" flight, and fliers still reserve the right to vote with their wallets if they perceive better value elsewhere, meaning Delta may have to adjust to that (depending on the risk they're willing to take/how accurate their personalized pricing models are).

Looks like an opportunity to sell a price negotiation AI to all consumers. Get paid on both sides of the AI wars.

Free markets might be in trouble. Capitalism might survive just fine, right? What is capitalism anyway (ima technical sense, as distinct from free markets). I think it is something about capital owning the means of production or something like that.