I think Switzerland is applying legal rules of Europe to maintain trading access and stay up to European standards.
If this had been specific to countries that have adopted the "AI Act", I'd be more than willing to accept that this delay could be due them needing to ensure full compliance, but just like in the past when OpenAI delayed a launch across EU member states and the UK, this is unlikely. My personal, though 100% unsourced thesis, remains, that this staggered rollout is rooted in them wanting to manage the compute capacity they have. Taking both the Americas and all of Europe on at once may not be ideal.