But at least they attempt to give us something else.. I wish posts like that were the only form of ads legally allowed.

Most of them are but some of them are good. I like the Cloudflare blog in particular which tends to be very technical, and doesn’t rely on magical infrastructure so you can often enough replicate/explore what they talk about at home.

I’ve also said this before but because it doesn’t look like an ad, and because it’s relatable it’s the only one which actually makes me want to apply !

I’d argue that some company blogs which ultimately are ads, are better than this one.

If I read adobes blog about their new updated thing, I know what I’m in for.

This type of blog post poses as interesting insight, but it’s just clickbait for “… which is why we are building …” which is disingenuous

Yes, it’s content marketing. But out of all the commercial garbage out there, the signal to noise ratio is quite high on avg imo. I find most articles like this somewhat interesting and sometimes even useful. Plus, they’re also free from paywalls and (often) cookie popups. It’s an ecosystem that can work well, as long as the authors maintain integrity: the topic/issue at hand vs the product they’re selling.

Unfortunately, LLMs (or a bad guy with an LLM, if you wish) will probably decimate this communication vector and reduce the SNR ratio soon. Can’t have nice things for too long, especially in a world where it takes less energy to generate the slop than for humans to smell it.