> Treating beef like coal

You'll just ruin it, nobody likes burnt beef.

Coal and renewables output the exact same thing (electricity), beef and alternatives don't. Unless they make money from coal, people don't want coal, they want electricity and they won't even know the source. But in this case people want beef. Almost every beef replacement failed so far. So it's not as straight forward as "treating it the same" because at least one generation of people will always know what they lose. The hill is steeper for this battle.