Yes, So what? Eat the cost.
Any life saved was worth it.
Donate the cash? To a business? … So, you mean, paying someone else's profit margin, while they hold lives hostage? Immanuel Kant says you don't negotiate with terrorists.
Frankly it's weird they're making a clone of a classic touch tone corded phone and somehow get around this. Especially for a kids product when we teach kids to call 911 in an emergency.
Most will probably hold back some or all of that money. They'll make it someone else's problem. If not, they'll limit how much they eat the cost of saving others' lives. Their justification will be to put the money into their own needs or pursuing more of something. Which is what the companies do when they don't eat the cost.
If it's right for most people to charge to cover their costs (or ignore other people's problems entirely), then it shouod be right for the companies, too. If they must be selfless at a huge loss, then so must any who demand they do thay.