...by being as shockingly contrasting with their environment as possible. Maybe your aesthetics differ, but I find it quite ugly. If it wasn't, it wouldn't grab my attention so well. Wearing something shockingly ugly is a great way to not be mistaken for a deer.

By contrast, I find a well camouflaged deer quite beautiful--once I notice it at all. The beauty comes from the way that it is so clearly a thing of its surroundings. Nothing at all like a bright orange hat.