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There are lots of organizations that have a huge number of interested followers but relatively little organization. Examples that come to mind are newspapers, political parties, towns, schools, viewers of a sports event, etc.

That's why I keep using the word "audience" - it is the traditional word for this kind of relationship, I think.

Does that make sense?

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I guess I was trying to say that someone already has to have a large audience before human.io is really valuable. I can definitely see how it would help organizations, even local organizations. The issue of how to organize and utilize that audience is a big deal. It's just something that the majority of people don't have to deal with. They might see the site from the perspective of "how is this useful to me?" and see it in the wrong context.

This is a problem I've been thinking about a lot. The trick is the audience we have comes to us through the channels we've created.

It seems unrealistic for us to get them all to use the human.io app.

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