This all started with the "Engagement Team" like … 15+ years ago. I was there (part of the team). They started with mascots, being cute, having this infantilizing attitude towards users.

They killed the dino logo:

- https://imghost.online/GBswvjTZ38PtAnf

- https://imghost.online/0HTX7YVnImu49qc

We were hackers, we became "cute and inclusive" (nothing wrong about inclusive… it just became the brand).

Fuck this.

Edit: I said 10+ years… but actually, it was more like 15 years ago.