I'm consulting enough to pay my bills and live comfortably, while building products for which I will charge money. If these products work out, then awesome! If not, no harm done. I've learned a bunch of new skills and added some cool new pieces to my portfolio, which I can flip into picking up new clients at a higher rate.
I guess I'm pursuing a 'lifestyle' business. More power to the folks who want to raise a round of funding and work 80 hour weeks, but it's becoming less and less interesting to me over time. Especially now that I've been through a few soul-crushing startup experiences.