That's now part of "the movie theater experience".
I miss the days of the slideshows that would play while people where getting seated for the film. I loved the occasional trivia slides.
This is so frustrating for me. By the time the movie actually starts I'm exhausted and ready to leave. It's also the same commercials over and over. The previews are rarely something I want to see too.
A local non chain theater has no commercials before movies. Just the trailers.