The Reactor Pattern and Doing Amazing Marketing

This is kind of an odd topic for a SXSW panel, but I'd like to see what HN think of it. The premise is that event-driven programming is a radically new and powerful paradigm for developers and is more clearly manifested by the popularity of Node.js.

This panel seeks to see how marketers and people running business can apply those engineering insights into how they both do a better job and scale the impact that they can have given limited resources.