I made funny content around our product with the goal of generating website traffic from it (posted on r/softwaregore and r/programmerhumour).
We went semi-viral but sadly see almost no spike in traffic around the time each post.
Which content strategies have been shown to convert well on Reddit?
Our pricing is similar to a co-pilot like tool, and it's fully self-serve (GitHub App).
Fully agree with humour not leading to conversion. Curious, have you seen anyone with a similar ICP use this Reddit particularly well?
For us it was a bit different because we were doing robotic F&B so people could come to our restaurant to see the place from Reddit IRL.
I would target memes in niche dev communities if you want direct outreach. Like if you're looking for people to test your product you'd have more luck on a 100 upvote post in some obscure deeptech subreddit then you would if your post got 10k upvotes on r/funny.
Sorry for any grammar mistakes - writing this on the rush hour train :)