And the funny thing is I made about $20 an hour (unadjusted for inflation, ~4 deliveries per hour + $5 an hour). Today the drivers still around that amount, the restaurants pay more and the companies operating are often operating at a loss.
Something very strange happened in the last 20 years.
Meanwhile, drivers—now independent contractors—get no hourly wage, no benefits, and absorb all costs (gas, car, downtime). Tech didn’t increase efficiency for workers—it added a VC-funded layer that extracts value.
So despite more demand and better tools, drivers earn the same (or less) in nominal terms, and much less after inflation.
The human brain is wired to go the way of the least resistance short term, no matter the cost long term, so customers pay a lot for that.
I have many pizza places that tell me they still deliver themselves for cheaper: almost nobody takes the option, they use the giant company app.
I ordered Indian food from one of my favorite local establishments. I was home alone so I wanted it delivered. I called the restaurant and placed my order. The owner showed up 20 minutes later in his Mercedes to drop off my delivery.
Some restaurant owners know that they can buy themselves nice things and still provide excellent customer service if they don't give all their profits to a delivery service.
Restaurants get less than 50% of the order total. The only parties winning from this shift are the delivery companies.
Tech companies discovered that the most profitable position to be in was global middleman, at a scale previously impossible before everything was connected by the internet. They undercut a given market until all the alternatives become financially non-viable and then start hoovering up all the margins from both sides (producer and consumer) of the deal.