The author is describing the socially (and physically) destructive percentage of the population who just want to grab power through manipulation and control and the way they express this through social media, I believe (dark triad personality disorders, loosely). The only danger I see is an embrace of passivism in the form of “anyone who objects to things that are happening in passionate terms is the real problem.” Which would be even worse, when that percentage has real power, and real ability to pull levers. Not to say everyone should go around screaming or protesting with every tweet, etc. It's the balance of these things I think is off-kilter, not a simple solution “just act aloof and block the right people, and all will be well in the world, just like it is in Starbucks when I leave my apartment each morning.” In any case, that's my two cents. There's a balance to be struck, that this article doesn't really get at.