Specifically, the episode "Forks," in season 2. IMO, this episode can be enjoyed by someone otherwise unfamiliar with the show.

The Menu is... overly sincere, I won't spoil it, but it's the "Restaurant as cult environment" movie. In fact the question of lacking sincerity is framed as "the audience casually disregards the immense effort and dedication requires to achieve what you demand."

...Now that's probably using restaurants as a metaphor for the film industry, but either way the point holds. I'm not put off by insincerity, it's forced, false intimacy as a product or a service goal that bothers me. Good food, good (not fawning) service is more than enough for me, I don't need this kind of race-to-the-bottom Michelin stars seem to inspire.