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> Apple isn’t selling my data

Sorry to break it to you, but yes, they are.

https://ads.apple.com/

The greatest trick the Ad ever pulled was convincing the world it didn't exist.

No company sells your data. They sell access to you based on the data they have about you. Apple is no different

Facebook entered the chat

Facebook doesn’t sell your data to other companies either. Your data is too valuable to sell. Companies tell FB what demographics they want to target.

The lock in is a downside.