The trick is: when.
Not always.
And hardly at all in “yolo mode”.
If you are the backbone of any major LLM it is.
If you are the PM for building AI products, you better dang know how to use AI productivity products.
The era of MBB and process driven PMs is dead. We are back to the pre-2013 era of PMs as domain experts first and foremost.
As an ex-PM, thank goodness.
Process oriented PMs are useless. Process is a tool, not a product competency. UNDERSTANDING who a customer is and the problem they are facing is what matters.
We build products and companies in order solve a problem, not the other way around. PMs and Founders with this mindset tend to succeed from an investment standpoint.
This is especially prominent in much more technical products like AI/ML, Cybersecurity, Data Lakes, etc.
If you are building and selling a technical product to technical personas, you better understand the pain points which only comes from having actually experienced that.