I find Japan a bit strange about these "making profit" topics. I still don't fully grasp how it's possible so many of these business that "poured much of their life savings into opening these places, taken out loans" don't rejoice and raise their prices (a bit? a lot?), making them able to do this thing they are doing, much better. Heck invite the regulars to the 2nd drink with that extra money that is coming in now if you want, or give them a discount.

Here there is the opportunity of a lifetime, and many Japan business are straight out rejecting the money that comes pouring in. Meanwhile Japan economy is the worst it's been in 40-50 years, and virtually every week there's articles about the bleak future. It's too frustrating seeing articles complaining about how business are closing down with no money, and at the same time how these people trying to give them money are being rejected.

Background: living in Japan 5-10 years, I'm from Spain so it's not "in my blood" to think about profit also, but heck it's just too surprising some times.

PS, I'm for reducing tourism overall here actually, I'm just baffled at Japanese rejecting money.