I'd definitely agree. I guess more specifically (and more charitably), I'm thinking of the section of the audience that uses photoshop but doesn't need any of its intermediate or advanced features, whether they paid for it or not. There's a lot of them. If they had more awareness of their own (lack of) requirements, I think it would be a greater opportunity for the < $100 graphics packages to pick up more sales (since that's definitely a more attractive price than Photoshop's), or just more users in Gimp's case - if they were willing to put the time in to learning the interface.