It’s a well-explored space with oodles of competition. “New, unique features” are likely to be unique for a reason (to speak plainly: because they’re bad or because no one paying wants them).

There is a reason why almost all ERP apps end up being almost the same. When you build a product with a USP that makes you special, at some point your client will ask for all the basic things that are required for that product (provided by your competitors) and generally for businesses this becomes the reason to stay with you; your USP and you providing everything else that is expected from the product category.

The point is, you have defined your USP. Its cheaper Typeform alternative for SMBs, stick with it and build the product around it and meet all the basic requirements first. Do some research and find out which features a typical form builder wants or which Typeform features are most used. Have those ready and then work on the other fancy things.

And have a number in mind, after X number of clients increase your price. And seriously increase your price now.

As a heavy user of Formsite, these would be the features I would prioritize:

- Logic branching (if question 1 answer is 'A', then hide question 2. etc) - Confirmation emails to the submitter - Widgets to insert design elements (static text, images, etc)

IMO, these are bare minimum for B2B business if you are interested in pursuing that.

Having said that, this is a great start.