The monetary push is very LLM based. One thing being pushed that I am familiar with is LLM assisted programming. LLMs are being pushed to do other things as well. If LLMs don't improve more, or if companies don't see the monetary benefits of using them in the short/medium term, that would drag Nvidia down.
Nvidia has a lot of network effects. Probably only Google has some immunity to that (with its TPUs). I doubt Nvidia will have competition in training LLMs for a while. It is possible a competitor could start taking market share on the low end for inference, but even that would take a while. People have been talking about AMD competition for over two years, and I haven't seen anything that even seems like it might have potential yet, especially on the high end.