I love all the replies on Twitter thanking her but during her time the valuation dropped 80% and they were suing advertisers for not advertising. Remarkably inept.
Anyway she volunteered to be a puppet for a man who is clearly off the rails and her legacy will forever be stained.
Therefore the praise is weird, because she seemingly neither helped nor hurt the business.
Fall guys bear some of the blame in the fall.
My long-held [0] personal theory - borne out by everything Musk has done, and by who bought Twitter - is that it was bought to curb the possibility of large positive social movements along the lines of OWS or BLM.
Enabling that can entail being useless at your supposed job, while doing your actual job (which deserves some amount of blame, from a number of perspectives).
Now, would he be upset about such efforts being derailed as a result, or is he even slightly bothered about his website now being packed to the tits with Nazis? Absolutely not. But I do think as unbelievably cringe as it would be if true, I really think he bought the damn thing because he just wanted to be the meme lord.
Mainly I just struggle with giving him as much credit as your theory does in terms of long term planning. He's an overgrown man-child.
Musk wanted to steer culture toward his own ends as the parent poster described and he wanted to be seen as some kind of.... cool vanguard of that, as you say.
It's really different facets of the same thing, right?
Ultimately though, this is a bit of a weird aside to go on I fully admit. The "solutions" so to speak for people like this are basically the same whether they are dark-room schemers or dickheads with far too much money and not nearly enough accountability.
I think he saw a good (to him) opportunity to steer public discourse by tossing a big stack of cash at probably the most influential social media network in terms of mindshare, to push whatever ideas were careening through his mind at any given point.
He may not have even been sober, much less playing 5D chess.
Damn near every mega-billionaire is, almost by definition. If the best thing you can come up with to do with money is make more of it at other people's expense, then you're not even close to what I'd call mentally mature.
That doesn't stop many oligarchs from making cunning plans with layers and layers of depth, or being excellent at misdirection and media manipulation - both of which Musk also has a long and well documented history of showing. It also doesn't stop them from hiring people to make and/or refine those plans. Shit, there's probably cunning bootlickers out there, like Yarvin, just pitching this shit to them all the time.
> I just struggle with giving him as much credit as your theory does in terms of long term planning
As far as plans go, "buy Twitter and destroy it because it threatens our class interests - but pretend you're doing it for free speech or whatever" isn't especially complicated. Just piss off advertisers, users, and your staff, in plausibly deniable ways. It's not like corporate media are going to call you on it.
0 - https://www.oxfam.org/en/takers-not-makers-unjust-poverty-an...
(His vigorous and pathetic efforts to get out of the purchase also push against it being a big master plan, FWIW.)
But I don't see any of those having impacted the California High Speed Rail. Rather that has been harmed by lots of different groups throwing roadblocks up, sometime for ideological reasons (lots of this from State and National Republicans, sometimes with reasons, but often more political), and a whole lot of NIMBY (see: Palo Alto). What do you see the Boring Company having to do with that?
As a side note: there are some really poorly thought through parts of the project, for example they don't have a plan for actually making it over the mountains into Los Angeles. I still want it to happen, but...
1. https://www.disconnect.blog/p/the-hyperloop-was-always-a-sca...
https://www.cbsnews.com/chicago/news/elon-musk-ohare-airport...
https://www.bloomberg.com/news/articles/2019-05-29/las-vegas...
> Last week, the Boring Company won a $48.6 million bid to design and build a “people mover” beneath the Las Vegas Convention Center. The payout represents the first actual contract for Tesla CEO Elon Musk’s tunneling venture. And Las Vegas, a tourist city that wants to be seen as a technology hub, will get a new mobility attraction with the imprimatur of America’s leading disruptor.
> “Las Vegas is known for disruption and for reinventing itself,” Tina Quigley, the chief executive officer of the Regional Transportation Commission of Southern Nevada, said when the partnership between the Boring Company and the Las Vegas Convention and Visitors Authority (LVCVA) was announced in March. “So it’s very appropriate that this new technology is introduced and being tested here.”
https://assets.simpleviewcms.com/simpleview/image/upload/v1/...
Is a strawman, to which the conclusion is also defied by the plain evidence of everything Musk has done on Twitter
Because the original comment isn't doing this. It's not talking about everything, it's talking about one specific thing in a very plausible scenario.
It wouldn't even need to be a very complicated or widespread "conspiracy": Just Musk and a few VC guys in a Signal or Telegram thread saying
> someone should just buy Twitter and downrank all these crazy leftists
> Hmm
> I'll help line up financing.
> Ok!
This isn't flat earth, chem trails, lizard people, or weather weapons. It's not even Illuminati, Masons, or Skull and Bones. We've seen some of these chats already.
* Every private media company has beneficial owners * Those beneficial owners are rich * Rich people who own things for a living have incentives opposed to those of most people, who work for a living
These are not conspiracies, they are just basic facts of capitalism.
From Wikipedia [0]: `The initial use of the term "capitalism" in its modern sense is attributed to Louis Blanc in 1850 ("What I call 'capitalism' that is to say the appropriation of capital by some to the exclusion of others") and Pierre-Joseph Proudhon in 1861 ("Economic and social regime in which capital, the source of income, does not generally belong to those who make it work through their labor")`
When?
Then he started to think it was his brilliance that made those things successful. Cybertruck is his baby. So is Starship. He's telling his people to make it work with a little or no moderation of his concepts.
Isn't Twitter the go-to example of a rage filled social network?
Thanks, now I get the intended reading.
> Not that being an ai training source would make it a rage filled social network.
I clearly didn't mean that would be the cause, though. Twitter's current state had been cooking for a decade.
people seem to forget he was legally forced to buy Twitter after he tried for months to get out of his joke bid, primarily through claiming he was misled about the extent of bots on the platform
I also roughly remember he had his Tesla holdings as collateral creating some liquidity crisis for him.
This elaborate explanation does not mean it isn't wrong and the original theory of idiot-with-money does not hold
History has shown us, the more you try to control it, the more it slips through your fingers. The best surfers know, you ride the wave, not fight it.
Zohran Mamdami's greatest attribute in media is that if you see him in video you see him listening to people. Even people who aren't inclined to agree with him talk to him and say "he was so nice, he listened to me." High-D [1] billionaires who support High-D candidates such as Clinton, Cuomo and Adams are driven crazy by this. [2]
Even though Twitter does provide a back channel and a Twitter user may really be a nice guy who listens and replies, the structure of the thing is such that you don't see that user listening and in fact the user interface on Twitter makes it really hard to see that conversation for outsiders in the way that the heavy Twitter user doesn't get. Not least because the heavy Twitter user might not realize that people who aren't logged in don't see anything at all (pro tip: just don't post links to Twitter on HN, you might see a great discussion with a lot of context, the rest of us just see a single sentence floating in space without any context)
On video though, the person who listens listens visibly, you see the microexpressions in real time as they react to what the other person is saying. It's a thing of beauty. (Coalition leaders such as Chuck Schumer and Nancy Peloci do a lot of listening as part of their job but constituents only see them talking!)
The above is a second order concern compared to the general compression of discourse in Twitter which is talked about in [2]. Twitter addicts spend 4-5 hours a day traversing graphs to follow discussions and understand (or think they understand?) context, the rest of us just see "white farmers" which means one thing if you're racist, another if you're "anti-racist", and just means "move along folks, nothing more to see here" for the great silent majority. When Twitter is at equilibrium every movement creates and equal and opposite amount of backlash, nothing actually changes except polarization increases, there is more and more talking and less and less listening, and the possibility of real social change diminishes.
Burn it down.
[2] for once good NYT content that isn't paywalled: https://www.nytimes.com/2025/06/28/opinion/ezra-klein-show-c...
Generation: Zohran
https://indianexpress.com/article/fresh-take/zohran-mamdani-...
High time the left reinvented memes their own way, "mutability over machismo" (& not a shred of maudlin)
Better link for dark factors imho https://scholar.google.com/scholar?cites=9935796152480174745...
(In fact, if you're being praised
When someone says that they need to manage their boss, what they usually mean is that the boss reacts poorly or unproductively to bad news, or that they like to interfere in parts of the work process that would best be left to the employees, and so this normal part of everyone's job turns into a constant walk on eggshells.
“That's where I moved back to be president of the company and then CEO, and Bill and I went through a year where we didn't speak”
“Basically our wives were the ones who pushed us back together. We had a very awkward dinner at a health club down the street here, but we get back together. But we never really got the right mojo.”
Valuation also bounced back during her tenure.
That seems in the same category as saying there's some blame on her for not working harder on basketball in her youth and so never becoming a WNBA Finals MVP. (Narrator: Um, no, she's not nearly tall enough ....)
I don't think you become the CEO of any major company by believing that "social responsibility" exists. Doesn't the job pretty much select for the type of person who thinks the world owes them $20+ million a year?
With that said - it's dumb to blame the puppet for the acts of the ventriloquist.
She was paid $6M a year + undisclosed stock package. A lot of people will set aside their morals for this amount of money.
> Remarkably inept.
She did exactly what she was hired for. The plan was terrible, but she executed it as well as expected. It's hard to see any ineptitude.
Where can I sell my legacy for $6 million/year?
Like if she became my CEO, I'd really worry about my company/job.
You're acting like Elon is uniquely stupid.
My point of gratitude for today is that my level of stupid is not nearly as consequential to others as some folks'.
Ooh, a new life goal that I've already achieved, thanks!
Being 62 is the perfect age for such roles. Young enough to climb a flight of stairs; old enough to nod appropriately to her new peers' references from the 1980s. Executive search firms will be eager to guide her into as many board roles as she might want.
I know you meant your comment as sarcasm, but to do it, you need to have a legacy worth those kind of numbers to begin with, instead of selling your labor as most of us here do. It's not so different that celebrities associating themselves with brands through advertising.
And as distasteful as it seems to many of us, people like her spend years building their social networks and a reputation for various personality and behavioral traits in a boardroom.
Also, I doubt her legacy is closed at this point. The traditional next step would be to write a book based on her career capped off by her experiences at Twitter.
(2) If she did have power, nothing good happened during her tenure, so what would she even be thanked for?
> *I love all the replies on Twitter thanking her* but during her time the valuation dropped 80% and they were suing advertisers for not advertising. Remarkably inept.
What was there to thank her for?
My read wasn't that the "inept" was specifically her, but rather the leadership of the company at the time in general (for which, regardless, she is being thanked on Twitter). In other words, either
(1) she was a figurehead that didn't do anything and thanking her is stupid
(2) she wasn't a figurehead and actually was in charge, in which case thanking her is still stupid because such leadership was inept (suing their advertisers, etc.)
In my view, there was plenty of opportunity to make a mark & do things, even with a ultra involved Musk.
But this person didn't bring much product leadership, didn't have a vision for the product. Having good business relationships might have been its own core competency, but whether Linda's fault or no, suing and going after businesses to try to score some vengeance for your own terrible behavior, and maybe coerce some people back: that's a terrible tactless look, that one would hope a leader like Linda could have helped steer away from.
Elon does not seem like a happy man. Is money the only points humans score themselves by? It's like watching someone bragging about getting the highest ever score at a game that they hate.
Which fascists?
His children break contact with him moment they become adults. If it wasn't for the money he would have been forbidden to see them long ago.
Everyone hates him on the left and the right.
If you consider a rich 50 year old creep doing drugs and going around impregnating young women and paying them to go away as successful? Then yes he is ..
I said he was "off the rails", you said he is "doing remarkably well," and GP listed reasons he seems like a deeply unhappy and psychologically damaged person.
Now you're moving the goal posts to "successful in business". I guess your reflexive need to defend the world's richest person is rubbing up against the reality of the situation?
> I guess your reflexive need to defend the world's richest person is rubbing up against the reality of the situation?
I'm not defending him, he just doesn't seem "off the rails" to me. Having children with multiple women might be unconventional, but I wouldn't take it as proof of being "a deeply unhappy and psychologically damaged person". As for drug addiction, that would be far more concerning, but given how high-functioning he appears to be, I'd be genuinely surprised if that were the case.
If you did, then clearly you require far more effort to communicate with than is worth conjuring up.
What would be the difference, exactly?
Tesla is going to down the shitter and he is trying to fool everyone that it suddenly is now an AI company lol with a disaster rollout for his taxis. Waymo is going to eat them for lunch. Driverless taxis with people overseeing things in the car lol Wow. Such autonomy. He also didnt even create the company. He basically stole it from some other guys who actually founded and built the early stages of tesla.
He doesnt and isnt capable of running SpaceX. Their current CEO and tech lead is the person who runs the business and is actually knowledgable in the space industry and space engineering. Elon? Oh he just is there for the launches.
His neuralink and xAI? lol Ok. Yes Im sure we will see a lot coming out of those businesses with most government and people know shunning his business's and himself. Oh and new version of a nazi LLM. Cant wait to use it. And Twitter. Wow so much great discourse and sensible conversation that it competes with truth social.
Yes, he is doing remarkably well because he has money. Just like Pablo escoabr had money. The leaders of Enron were also doing remarkably well for a while. What about the guy who ran that ponzi scheme? Maddof. Yes he was also doing remarkably well since no one knew the bullshit he was generating. Elon is a fraud like all these other successful people who may have created businesses but hide the bullshit well for now. One day though, it will all come crashing down. Then you and all other sheep will look like greater fools than you do now. You still have time to come to your senses. Just dont be a sheep and glorify any man or exalt him above others. Its quite simple. He is no genius. He is someone who takes advantage and exploit others for his personal gain and is more destructive to society today than he has ever been and people like you are contributing to it so congrats to screwing over other people.
Folks hired for something like that aren’t in it for “legacy”.
I would like to believe that people can change over time.
She's not a well known public figure. She ran the ad department at NBC. Is now very rich and at age 61, close enough to retirement age.
"Legacy" doesn't mean "guy-on-the-street's perception of you."
On the other hand, there are many people who are famous, but will probably leave no legacy.
Why is that weird? Say you have a company operating normally. The CEO dies and isn't replaced. Do you think it's weird for the company's value to drop?
Interesting. My hot take is 99% of the time non-founder CEOs end up on the dustbin of history, successful or unsuccessful.
Terry Semel. John Akers. John Sculley, Carly Fiorina. Except among those of us in tech, all are now long forgotten failures. Even Gil Amelio, who made one of the most genius acquisitions ever, was fired and his name lost to the sands of time. My bet is nobody's going to remember Tim Cook or Sundar or Satya in 50 years, maybe even 20.
Possibly the only non-founder CEO who has made a real legacy in the last 100 years is Elon. I would also say TJ Watson Jr. but I very much wonder if that many HN commenters know who he is!
I understand she did convince a lot of advertisers to come back and provided a veneer of credibility.
1) Most tech valuations dropped about 50%-80% in between Elon's offer and Reddit formally accepting it. This was the end of the 2021 tech boom.
2) Elon being a moron and turning off brand advertisers in any way he can when direct response ads don't really work on the platform.
That already happened before she got onboard.
> One time they let her speak publicly it turned out to be a disaster.
One time? She has spoken publicly many times. Care to share more about what you are referring to? I have no recollection of such a thing being done by her.
It's not easy to recover from your unpredictable boss shouting "FU" to your advertisers from a stage.
https://www.theguardian.com/technology/2025/mar/19/value-elo...
Down 10% vs 80% is the kind of egregious factual "error" that gets made so frequently around Musk, that it is hard to take any criticism at face value. You don't like the guy and want to call him out? Get your facts straight or you're being counter productive.
Context?
We all know who wanted to sue advertisers, we aren't stupid.
- she is inept
- she never had any say (which I interpret, perhaps incorrectly, that she is competent but had her hands were tied)
Which is it?
If I were in her shoes, I would have known I was going to leave during the worst of his tantrums, but I would have timed my exit for a more graceful moment.
Dramatically bailing out during a storm would not be a good look for an exec who wants another key role somewhere else
"Ms. Yaccarino had discussed her plans to leave with X employees earlier this week, before the incident with Grok"
Life got short for quite a few historical Nazis.
> > Arguably a competent person wouldn't have persisted in a role where it was obvious they were not able to make a meaningful difference.
> You'd be insane to leave a job with such few responsibilities and such insane compensation. Set for life.
Pay special attention to the phrasing "a role". We are not talking about specifically this role.
Again: you would not be insane to do so if staying in the job has substantial non-compensation consequences. Like jail.
Self-respect, for example.