Perhaps they shouldn't have spent so much money on those shitty ads with Seinfeld.
For all I know, their advertisement strategy is what saved the company from needing to lay off 20k in this announcement.
By the way, what M$ is doing here is very screwed up. They're laying off the first batch (1400) immediately, but using the remaining 3600 as a threat to make competition cutthroat. I might just quit if I worked there.