What is original content?
blogs.zdnet.com
blogs.zdnet.com
If that's the case, then the important (and successful) content applications should primarily be filtering technologies. Which explains the success of Digg and Techmeme, among others...
But on the other side, we need more technology to help people actually create better content for cheaper. The studios shouldn't (and won't) have a monopoly on good (and profitable) content.