I liked working with Microchip uC, but this was back when the whole IC (PIC24) was described in a single ~1000 page document. I found it very readable and instructive in general.
If I had to pick something today it would be with RP2040/2350. The docs look awesome and there's a huge community that is not locked down in some corporate moderated forum but spread organically, with actually useful GitHub projects. It is the only embedded product where it felt like the open source community is along for the ride and not just picking up the scraps. I hope they continue this line of products.