- you can charge money for things
- anything that's not built with the "official compiler" is not "supported"
I've interviewed for a junior embedded software engineer when i was in university and when i started mentioning i had experience building cross-compilers i was immediately stopped by the guy interviewing me (he literally didn't even let me finish the sentence) and told me "Absolutely no. We don't want to maintain our own toolchain and we want everything to be coming from the BSP [Board support package] and integrated nicely with the vendor's IDE.They used ARM chips, so not even anything strange...
The real issue would come if they did not provide the source code for the gcc build they sell you, though.