Even taking it most charitably it presumes that most people are obsessed with something. I'm not, I'm not really passionate about anything either, certainly not anything I do professionally.
The last time I was at a conference, if anyone asked me why I was there my honest answer would be "my boss said I should go" and if they asked what I had enjoyed the most so far my answer would be "I skipped all the sessions yesterday afternoon and went to a gym and lifted weights for two hours." If that led to a conversation about weightlifting, I wouldn't have much to say. I don't obsess about it, I don't have a coach, I don't compete, I don't know any names of professional lifters or their latest records, it's just exercise that I do.
I guess it boils down to, I'm a pretty boring person. I generally feel like I don't have much to add to a conversation and it's uncomfortable to answer questions that reveal that. So I do generally try to keep people talking about themselves, which most people seem happy to do.